Animated Discovery Pipeline

JSR Life Sciences wanted to convey the scope of their offering, from drug discovery to drug production, and visualize the produces and services they offer to biotech and pharmaceutical companies. The intent was to use this at all their trade shows in the industry.

The pipeline organization mirrors that of drug companies, and the animated "fly over" the 3-D pipeline makes it compelling. Video inserts provide detail into each of their company's offerings.

The animated logo - we do this on all our animations for visual impact.

The program is a good example of message and brand animation. We do heavy medical and science animations that dive into technical details, show mechanisms of action and cells and organs, that fly through instruments and flow paths, which are all compelling. The message and brand animations also have impact: visual delight, and memorable proof points.